Unfortunately, chaos strikes only when either one dominates the other and gives an ‘overcrowded’ or a ‘lacking’ impression. However, both space types perform great when used in a balanced ratio. Negative space in design isn’t that negative if you ask me. Enhances the style and look of the webpage.It clarifies the relationship between the visual elements without the need for additional aids.Makes the flow on the page appear natural.Helps establish the scale and lets the focus appear bigger.Sets the focus of attention as well as reduces distraction.It creates an easy-to-follow visual hierarchy.It might seem that the positive space takes the lead, the negative space is equally important for a myriad of benefits. The negative occurs mainly as the white space that complements the positive to make it pop out. We differentiate between the positive and the negative space at the meeting point. “Yin and yang”, a concept of dualism in ancient Chinese philosophy. Visual hierarchy is only created when both the spaces are differentiated with contrast and yet tend to the bigger picture (think of yin and yang). In web design, the spaces interact with each other to maintain the idea of holistic composition. Where one is the moon, the other is the dark sky surrounding it. Where the former moves and motivates, the latter remains stationary and obscure. Where one is the focus, other serves as the background. As mentioned before, the positive is object, negative is the negligible space behind it. The positive is the element and the negative is the no element. Spaces comprise of two main dimensions: positive and negative. Positive Versus Negative Space: Relationship, Importance And Implementation We’re also going to discuss some real-world web design examples with each Gestalt principle and creative use of spaces. The Gestalt principles and their implication in web design.The connection between spaces and cognitive perception.Positive versus negative space relationship, importance and implementation.If you think your developing skills rock but your design skills could need some more improvement, you’ve just hit the jackpot. Content is king, but from an alternative point of view, the content will take its toll on your website if the spaces are not used appropriately. Just consider that if you have poor design skills, the overall efficacy and the presentation of the web design will be disturbed. In the midst of the spaces, the success and failure of web design is determined more by the utility and the usability. Unbalanced compositions, on the contrary, can cause discomfort to the audience and convey an incomplete, rather distorted story.īut what kind of story do spaces tell in web design? In balanced compositions, the positive parts and negative space of the design work together and complement each other to form a seamless, aesthetically pleasing whole. “The Starry Night” by Vincent van GoghĪs much as the positive space seems to dominate the negative counterpart, both are used in equilibrium to tell a harmonious, coherent, and a seamlessly complete story. The negative space, on the other hand, is the background or the hyped white space (most of the times). The positive space poses as the flesh or the meat of the design it’s the part where you see the shapes, colors, patterns and so on. When the elements are arranged in an orderly manner, the intelligent use of spaces draws our eye to the most noticeable space - be it positive or negative. As a result, we see a uniform pattern (or not). Space - both positive and negative - plays a pivotal role in unifying the design elements. Our minds flood with memories and - thanks to our experiences - we recognize the patterns easily. Whatever design we come across, our brains are hardwired to transform that piece into simpler components made up of basic shapes and forms that are at play with the spaces. Design is a creative field where forms and space intermingle to lend us a variety of experiences. Human brains are hardwired to connect the dots and make sense out of everything the eyes see. But what kind of story do spaces tell in web design? As much as the positive space seems to dominate the negative counterpart, both are used in equilibrium to tell a harmonious, coherent, and a seamlessly complete story. When the elements are arranged in an orderly manner, the intelligent use of spaces draws our eye to the most noticeable space –be it positive or negative.
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